Elements and Performance Criteria
- Review existing sales plans
- Current market returns are reviewed against sales objectives for the property.
- Current performance data is analysed and compared to relevant benchmark information.
- Trends and opportunities in respect to customer requirements are identified.
- Current specifications for products and services are reviewed.
- Devise a sales strategy
- Range of market options for farm products and services are identified.
- Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property.
- Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
- Available resource commitments and capacity are determined to implement the sales strategy.
- Contingency arrangements are defined to manage variations in production and market prices.
- Implement and review a sales strategy